After reading my book, Andrea McIntyre made $4,100 on her very next appointment!

Introducing a better way to sell life insurance
policies ... one that can double your income.

Would you like to make a six-figure income selling life insurance policies? Do you want to get and keep more appointments with properly qualified clients, and close more sales? Do you want insight into the TRUE dynamics and psychology of selling life insurance?

If so, read this short note.

Cordially,

selling life insurance

Athena Ghion

 

 

P.S. Just in case you're even busier than usual, I've given you the final summary of my letter first. If you have time, here's the rest.

 

Dear Insurance Colleague,

Athena Ghion, author ... selling life insuranceYou're here because you're looking for help. You've been searching the Internet using Google or another search engine, seeking out advice on selling life insurance or getting started as an insurance agent. No doubt, you've probably seen plenty of sites that promise you big money if only you did such-and-such, read this-and-that, or followed some complicated plan.

If you are a new life insurance agent, then you're probably a little confused and bewildered. If you're more experienced, you've probably tried a few of these plans and been mightily disappointed.

Let me tell you two things right now:

  1. I've been where you're at now--in fact, I'd wager that I was at a lower point before I started putting my system into action (more about me later).
  2. My system is simple and full of common sense techniques and advice. It's all about selling the right thing the right way--and treating your customers like they matter!

Some of you may ask, "Well, if it's so simple, what's the big deal? Why isn't everyone doing it?" If you've been around the insurance industry for long, you probably already know the answer to that question. You've probably been taught some very bad habits, habits that can lose sales and customers, and that can get you in deep financial trouble.

Again, I'm probably telling you something you already know, but most general agents/marketing companies in the life insurance industry really don't care about their customers. They may say so on their billboards or brochures, but the way they encourage us to sell policies, it's a whole other story. The entire process sometimes reminds me of making burgers in a fast food restaurant, or manufacturing widgets. They want us to push as many people through the process as possible, selling them whatever we can sell, and selling them right now.

Well, someone once said that the definition of insanity is doing the same things over and over and expecting different results. I'm here to stop the insanity--to show you a new and better way of doing things. You may like to see what Don Pooley, CFP, CLU, CHFC, the respected Canadian "Advisors' Advisor" says about my Life Insurance selling system in his "Be a detective" # 39 issue, titled "A Life insurance success story", here: http://www.etip.ca/TIP-xxxix.html#5

"I have been in this business for some time, and I have to tell you that your material is just incredible!.....I will be eternally grateful to you for sharing what most agents would probably guard very secretly."

-- R. Holtheuer, Life Agent, FL

"...Thank you for the very outstanding CD disk you mailed. This is full to overflowing with great ideas and materials. I am already using these, and seeing results! Keep up the great work ."

-- Allen Antons, San Pablo, CA

"I'm a new agent in the industry, and Athena has helped me tremendously with starter tips and advice. Athena has coached me to a competency level that has enabled me to succeed..... She genuinely cares about people and their success."

-- Andrea McIntyre, Atlanta, GA

" Athena, your training program is a breath of fresh air! I love your "common sense" approach to insurance sales. So much of the "training" agents get is just so much corporate babble or "rah-rah" pep rallies that raise blood pressure. All those little secrets and facts you provided have guided me successfully to "get my foot in the door". You go a step further than just explaining what to do, you also wisely explain what NOT to do--and that's just as important! The CD and the DVD are an absolute must! As I listened and watched, I kept asking myself, "Now why am I not doing that?" Now, I AM doing that, and getting the appointments and the sales!!"

-- Talbert McMullin, Gilbert, AZ


My promise to you? In a few weeks, if you follow the advice in my book and other materials, you can be well on your way to doubling your income. It doesn't matter if you're a brand new life insurance agent or an old hand at it; closing lots of sales or getting stood up five times a day--the information I've put together can revolutionize your career, your business, and your bank account.

I promised to tell you my story, so here it is.

"I did learn a lot from Athena about when and how to use Universal policies. With Athena's help, I have become able to close more sales with Universals than Term."

-- Diana Tran, Westminster, CA

 

"...the way Athena presents the DOI Buyer's Guide, is pure genius on her part."

-- Michael Buckius, CA

 

I've Been There, Done That

When I started out as an insurance agent, I was taught to do things the old-fashioned way. You'll probably find this "advice" very familiar:

  • Don't leave your business card with a prospect (after all, they need to make a decision right there).
  • Don't call ahead to confirm an appointment (they might cancel on you).
  • If the prospect can't make a decision, force them to say yes or leave right away.

The insurance company I was using was slow, unresponsive, and inefficient--I felt like I was dealing with a company on another continent. The leads provided by the marketing company were three hours away, and every month the leads would rotate to another region--yes, you guessed it, just in time for me to deliver the previous month's policies. I spent a lot of time in my car, running back and forth.

There was no time to treat my clients with the professionalism and care they deserved, so I lost a lot of them. Pretty soon I was spending all of my money on gas (to keep my appointments) and printer toner (so I could keep printing illustrations). I had received warnings of foreclosure of my home , flat broke, and totally frustrated with the way things were.

In the depths of my despair and fear, I realized that I should stop listening to ineffective sales advice from my marketing company, and should do my work as I knew best. I took drastic action: I contacted a marketing group that paid a much higher commission rate then the one I was already getting. They allowed me to do my job the way it made sense to me and did not impose any "techniques" on me. Their leads were in my area, and they offered several good insurance companies to write policies for. I knew that they could be a way out for me, but I also knew that I would have to work very hard to turn these leads into sales.

I was now free to change everything about the way I conducted business. This was a new beginning for me. I started treating prospects and customers with dignity, respect, and professionalism. I figured out that selling permanent instead of term policies meant better protection for my clients and bigger paychecks for me.

I also realized very quickly that permanent policies were harder to explain, so I had to figure out a way to make better sales presentations. I learned the software that generates permanent policy illustrations, and learned how to present this information to clients.

The result?

My income skyrocketed! I made $105,193.25 in 2001 -- from just one insurance company! This figure does not include the money I made selling insurance policies for other insurers. All you have to do is look at my 2001 records to see that I made 10 times more commissions from selling Universal policies than I did from selling term policies. Whole Life policies are sold exactly the same way!

 

Here's proof that I made six figures selling life insurance with my techniques in the very FIRST year (2001) I employed them--earned from just one company out of several I was writing for! In 2002, I also made an extra $25000 because commissions from 2001 were too high to pay all at one time.
Here's proof that writing universal policies provided me with ten times the commissions!

 

"[Your materials] enabled me to succeed during my first UL presentation to a couple that bought two policies to the tune of a $4100 commission! I simply followed the basic presentation outline that Athena spelled out for me and it worked like magic!!"

-- Andrea McIntyre, Atlanta, GA

"I highly recommend this book to any Insurance Agent! The information is real world-knowledge in selling Insurance. Wonderfully crafted step by step for beginners to top producers. I'm new to the field, but I've learned a lot in a short time..... Become number one in your area with more sales. Use new strategies that work. The old sales methods don't work anymore. Don't waste time, get the book now!"

-- Charlie Nguyen, Huntington Beach, CA


Everything I Taught Myself, Now Available to You

You can imagine that I was very excited to make these discoveries. The longer I used my techniques, the more money I made. This discovery of mine wasn't a fluke--it was a bona fide way that any life insurance agent--new or experienced--could use to boost their income.

I knew others would benefit from this information. So I put my insurance business on the back burner for a while and started putting everything I knew down on paper. This took quite a bit of time, but I knew that I could help others avoid making my mistakes.

After several months of work, I had put together the following materials:

  • A 239-page book, How to Succeed Selling Life Insurance In Spite of Being a Nice Person, describing all my practice, packed with information on maintaining client relationships, getting policies issued, explaining how agencies work, getting the appointment, and making the presentation that closes sales.

    The heart of this book is a step-by-step process for successfully selling term and permanent/universal policies.
  • A 1-hour (73 minutes) DVD or VHS video tape (you choose)that shows a complete live presentation from start to end with a client, using my system. The video illustrates the pros and cons of different approaches, the importance of listening to the customer and asking the right questions, and working within their budget. Above all, it illustrates BEHAVIOR.

    The video is devoted to techniques for selling permanent and term life insurance, and how to get the up-sell every time! Together with the process described in the book, this video becomes the most valuable tool in your sales toolbox.
  • A 30-minute audio on CD that contains live APPOINTMENT-SETTING phone calls to prospects! An invaluable learning tool that can help you QUALIFY PEOPLE AND MAKE APPOINTMENTS THEY WILL KEEP, with confidence
  • A CD-ROM that contains copies of letters I send to clients, which includes thank you letters, relationship-building notes, and letters that explain policies to the customer. Just click and print! It also contains many respected e-books and several articles I have written, so you can better realize what all you can do for your client and your income with your license, and how to do it. They all have in mind one new agent and what he needs, and they do not duplicate or contradict each other!!

But Wait! How is this Different?

Some of you may be thinking, "Athena, this sounds terrific, but how is this different from other self-help books out there?" I know why you're thinking that. I myself have tried to put into practice the teachings of Napoleon Hill, Og Mandino, and Dale Carnegie. Don't get me wrong, these are all excellent writers and thinkers with terrific ideas.

However, none of their advice is specific to selling life insurance! What my materials do is focus on the key principles and techniques that will make you a life insurance superstar. It's not good enough to know how to get motivated to succeed, you have to know how to apply terrific ideas face to face with real live customers.

For instance, you will learn:

  • The three steps toward staying proactive--and how to construct a mental image for success.
  • The importance of the proper perspective in sales--how to turn off all the signals that cause people not to buy from you.
  • How to get and set more appointments--and why it's the key to success in this industry.
  • How to know if a new lead will become a sale.
  • How to act when you meet a client for the first time in their home.
  • How the order in which you explain the types of policies can double your income.
  • The most important sentence you can utter--FIRST--when selling universal policies.
  • Easy steps you can take to avoid delays in issuing policies.

Yes! I'd love to get FREE tips by email on how to grow my life insurance selling business! (Your information is not shared with ANYONE)

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An Invitation to Success

I've written my book and produced my materials to spare you all the hideous problems I had starting out. My plan is simple, ethical, easy to execute, and can get you on the right path on your very next appointment.

Please accept my invitation to financial success. For your convenience, I'm offering my materials as different courses:

how to succeed as an insurance agent

Gold Course--You get my book, How to Succeed Selling Life Insurance In Spite of Being a Nice Person, the CD-ROM, the video in DVD or VHS format (your choice), and the audio (my recorded calls).

PLUS you get the e-book version of my book emailed to you shortly after your order (I know you can't wait for snail mail!) AND three FREE bonuses exclusively for our Gold Course Members:

  • The Ten Commandments of Power Positioning, by Michel Fortin, the Success Doctor. A FREE 40-page ebook will help you increase your marketing image effortlessly.
  • 7 Proven Marketing Secrets, an invaluable FREE 16-page ebook absolutely packed with the best advice on reaching out to more prospects and converting more of them to well-paying clients--all the while increasing your revenues and profits!
  • Secrets of Successful Cold Calls is another FREE resource that will get you over the fear of picking up the phone. It will teach you techniques and approaches to increase your effectiveness in getting the appointment using the most powerful sales tool of all time--the phone!
$149.95
selling life insurance Silver Course--You get my book, How to Succeed Selling Life Insurance In Spite of Being a Nice Person, the video in DVD or VHS format (your choice), and the CD-ROM. $119.95
selling life insurance Bronze Course--You get my book, How to Succeed Selling Life Insurance In Spite of Being a Nice Person, and the CD-ROM. $89.95

 

Cordially,

selling life insurance

Athena Ghion

P.S. All of my materials are offered with an unconditional, no-hassle, no-worry 30-day money back guarantee. If you get my materials and you feel they aren't worth it, just send them back to me in good condition within one month, and I'll refund your money minus a 15% re-stocking fee.

 

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